Based on the prudential consumer poll the stability of finances is becoming prominent in many consumers. More than half of the respondent felt that their finances are their biggest area of concern, followed by family health and then their own well being. During the period of economic uncertainty financial situation had become the greater cause of concern for 58 per cent of respondent. Many people feel that they will not be able to cope up with the continuous increase in everyday cost of living if an unexpected occurrence limited their ability to pay their...