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Based on the prudential consumer poll the stability of finances is becoming prominent in many consumers. More than half of the respondent felt that their finances are their biggest area of concern, followed by family health and then their own well being. During the period of economic uncertainty financial situation had become the greater cause of concern for 58 per cent of respondent. Many people feel that they will not be able to cope up with the continuous increase in everyday cost of living if an unexpected occurrence limited their ability to pay their bills. Based on the poll result less than a fifth of respondents feel that they would be able to maintain their lifestyle during economic crisis. Percentage much lower as compare to the number of respondent who feel that they are not capable to finance their other needs.
The poll also shows that nine percent of respondents had no insurance policy to protect them against loss of earnings. If this will happen most of them will resort on personal loans or credit card to finance their everyday costs of living allowance. Only thirteen percent of the respondent were said to be secured because they have taken the necessary precautions if worst comes to worst. Financial worries may cause sleepless nights for many. Low rate loan may help those who are out of work or has an illness without insurance to cover the expenses. By means of this cheap loan people may find their way to solve the cause of their sleepless nights.